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paper (verb):

1 To give away free tickets to a televised event so the audience appears at or near capacity.

Example: "I can't believe they felt they had to paper a 5,000-seat arena!"

WWE in particular papers all its televised events, from weekly shows to pay-per-views. They have a producer (used to be Steve, but Steve was training a new guy last year) in charge of ensuring that the seats visible on-camera are full.

There's a group of up to fifty people who, in exchange for free seats, agree to move when called over by the producer, sit in an on-camera seat for a while, then return to their free seating when the actual ticket-holder arrives/returns.

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